| FOR
IMMEDIATE RELEASE |
Contact: Bob
Mauser |
| June 6, 2005 |
| Press
Release #18 of 2005 |
(818)739-6000
bmauser@natrol.com |
"CAN A BRAIN PILL
MAKE YOU A BETTER CHESS PLAYER?"
(CROSSVILLE, TN)
Natrol (NASDAQ:NTOL) and the US Chess Federation will present
the brainSpeed™ Human Chess Challenge, a regulation match where
two world-famous Grandmasters control a gigantic chessboard
featuring human being as the chess pieces – June, 11, 2005
WHAT:
In a twist on tradition, Chess masters and fans at the 2005 US
Chess Federation National Open will get a sneak preview of
Natrol® brainSpeed™, the new cognitive health supplement
designed to help improve mental agility, promote attention and
maintain memory.† This innovative nutritional product which
helps you think faster, hits the chess world, June 11, 2005 at
the famed Riviera Hotel grand ballroom when two world-famous
Chess Grandmasters control a gigantic chessboard featuring human
beings as chess pieces!
Natrol®
BrainSpeed™
has been developed to take chess players to the next level by
targeting the cholinergic system – the key to mental processing
speed - by helping to accelerate reaction time, improve decision
making velocity and promote mental acuity.
The human chess
pieces will also issue brainspeeding tickets to attendees,
inviting them to take the brainSpeedometer? online test to
measure their current mental agility. This test establishes a
brainSpeed™ benchmark for attention, memory and mental
performance and then allows people to track their progress as
they use the product. The product will also be made available
for sales during the Open before its official retail launch in
August.
WHERE:
Riviera Hotel and Casino, Las Vegas – GRAND BALLROOM
2901 Las Vegas Blvd., South
WHO:
Two World-Famous Chess Grandmasters (names TBD) playing chess
with the BrainSpeed™ Human Chess Pieces
WHEN:
Saturday, June 11, 2005
4:45 pm – Press Arrivals & Set-Ups
5:15 pm – Human Chess Tournament Starts – PHOTO OPS
Media interested in
covering this event please contact: Bob Mauser at 818-739-6000
or
bmauser@natrol.com
or Michele Shuman at 323-850-6240 or
shumanpublicity@aol.com
MORE
INFORMATION…
About
Natrol®
brainSpeed™
Each brainSpeed product contains a proprietary core blend of
nutrients that has been identified as beneficial for attention,
memory, decision-making and other cognitive functions. With this
core blend of and specific additional ingredients for each
brainSpeed product,
Natrol®
has created a product line that can help improve cognitive
function with regular usage.
Natrol®
brainSpeed Attention™,
Natrol®
brainSpeed Perform™ and
Natrol®
brainSpeed Memory™ products will be available at fine health
food stores and other select retailers beginning in August. For
more information go to www.brainspeed.com.™
About
Natrol®
Founded in 1980,
Natrol,
Inc.(NASDAQ:NTOL) is a diversified nutrition company that
manufactures and markets premium branded nutritional products,
functional teas and sports fitness products under the
Natrol®,
Laci Le Beau® Tea and Prolab® Sports Nutrition labels.
Natrol
markets more than 200 nutritional products designed to meet a
wide range of consumer needs. The products are available at more
than 50,000 food, drug, mass market and independent health food
stores, catalogs and Internet sites, gyms and specialty stores
nationally and in select foreign countries. For more information
visit
http://www.natrol.com.
About the US
Chess Federation
The US Chess Federation is the official sanctioning body for
over the board tournament play in the U.S. With over 90,000
members the USCF offers something for every player from beginner
to Grandmaster. In addition to rating tournaments, the USCF
supports and promotes chess activities throughout the US.
†These statements have
not been evaluated by the Food and Drug Administration. These
products are not intended to diagnose, treat, cure or prevent
any disease.
******************
The United States
Chess Federation, founded in 1939, serves as the governing body
for chess in the United States and is now headquartered in
Crossville, Tennessee. USCF is devoted to extending the role of
chess in American society. It promotes the study and knowledge
of the game of chess, for its own sake as an art and enjoyment,
and as a means for the improvement of society. The USCF is a
not-for-profit membership organization with more than 90,000
members. For additional on the USCF see:
http://www.uschess.org.
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