Natrol announces launch of cogniceutical brand products called brainSpeed™ with innovative online validation

LOS ANGELES, CA - May 18, 2005 – Natrol Inc. (NASDAQ:NTOL) Natrol, Inc., a nationally recognized manufacturer of health supplements announced the launch of its Natrol™ brainSpeed™ line of three cognitive patent pending health supplements. Targeting the cholinergic system – the key to cognitive speed – brainSpeed was tested clinically to help promote mental agility, maintain memory and improve speed.†

In another major innovation, Natrol brainSpeed™ also represents the first time a nutritional supplement will offer benefits that are verifiable on an individualized basis. Through the use of the brainSpeedOmeter™ online test powered in partnership with Cognitive Labs, consumers have the ability to establish a baseline for their mental processing speed. When they use the products recommended and retest themselves, users will be able to measure their improvements in cognitive processing speed. This individualized measurement delivers on the products line’s promise ( †

According to Natrol CEO, Elliott Balbert, “We have been developing the Natrol brainSpeed project for 2 ½ years. This effort included significant investment in research, formula testing and safety testing to lead this emerging category. Not only are vital boomers interested in their mental wellbeing but so are students, professionals and executives -- even game players and athletes. The brain is the C.P.U. (central processing unit) of our body. It is time the nutraceutical industry delivered a legitimate brain health product from a company that backs it with science, safety and sincerity.”

Natrol is departing from its customary strategy of broadly rolling out the product into all its retail stores. The company has selected key marketing partners to deliver the three new items to the consumer. The Natrol brainSpeed line will initially be available at select independent health food stores, in drugstores at the largest chain, Walgreen’s, on line at and select GNC outlets. The company is also working in partnership with the national Senior Olympics, US Chess Federation and Key Alpha Influencers online via the Internet.

About Natrol brainSpeed

The extensive research conducted by the company produced a core blend of five vital nutrients. These nutrients support the processing speed of information through the synapses of the brain. By supporting this key blend with additional nutrients the company was able to key in on three different cognitive fields. They are brainSpeed Attention, brainSpeed Memory and brainSpeed Perform. Each unique compound targets a different functionality thereby broadening the line’s marketing appeal to a national consumer base from all walks of life. †

Founded in 1980, Natrol, Inc. is a diversified nutrition company that manufactures and markets premium branded nutritional products, functional teas and sports fitness products under the Natrol, Laci Le Beau Tea and Prolab Sports Nutrition labels.

Natrol markets more than 500 nutritional products domestically and around the world. For more information visit